Cannabis consumption has risen dramatically over the past year, and a noticeable number of companies are adopting a more intentional approach to building brand connections. In the early days of the industry, product marketing primarily consisted of strain-based branding that was often confusing and uninviting to new consumers. As the …
Read More »Inside 9/20, the Holiday for Psychedelic Mushrooms
This column is a collaboration with DoubleBlind, a print magazine and media company at the forefront of the psychedelic movement. Many people likely know of 4/20 as the international cannabis holiday and 4/19, a.k.a. Bicycle Day — the anniversary of when chemist Albert Hofmann intentionally took LSD, and rode his …
Read More »Wisconsin Brothers Charged in Massive Counterfeit THC Vape Cartridge Operation
Two Wisconsin brothers have been charged for their involvement in a massive operation that manufactured and sold counterfeit THC vaping cartridges — an “empire” that authorities estimate was one of the largest in the U.S. Police described 20-year-old Tyler Huffhines as the ringleader of a complex, multimillion-dollar vaping business that …
Read More »A Conversation With Jenny Lewis Entirely About Weed
Jenny Lewis has a pretty simple explanation why she’s getting into the weed business. “You know when you’re brainstorming ideas of something you can make that’s really cool — but you also get some of the thing?” she says. “I’ve done a couple of natural wine collaborations where basically I …
Read More »The Cannabis Revolution Comes to the Capitol
Since the dawn of the Drug War, federal legislators have stood by, or even applauded, as millions of Americans have racked up convictions for marijuana offenses — with arrests increasing in the latest FBI crime statistics, despite nearly a dozen states having already legalized cannabis. But over the past two …
Read More »Is Alex Berenson Trolling Us With His Anti-Weed Book?
In the past week, there’s been a flurry of media coverage around a new book called Tell Your Children: The Truth About Marijuana, Mental Illness, and Violence. One of the main points is that legalization is a terrible idea, because legal pot is already causing more people to become schizophrenic …
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