Nike Led Running Track Manila
A new 200-meter LED-paced running track, inspired by Nike’s LunarEpic shoe, has opened in Manila, the Philippines. The installation, designed by global advertising agency BBH Singapore, takes up an entire city block. Its circular drawings are meant to represent the shoes’ iconic sole. Nike has not yet announced how long the installation will stay or if it will be brought to other cities.
200-meter LED-paced running track
The world’s first LED-paced running track has opened in the Philippines. The Nike Unlimited Stadium in Manila features a 200-meter LED-paced track, along with a continuous wall of LED screens in the shape of a shoe. Runners on the track can compete against a digital avatar that shows real-time data about their performance. They can also set their own pace using radio frequency identification sensors built into their sneakers.
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The installation is so large, it spans an entire city block in Manila. The installation was created by global advertising agency BBH’s Singapore division. It is made to resemble the sole of a Nike LunarEpic running shoe. It also features circular drawings and colorful, animated designs. Nike has not yet decided how long the installation will be on display, or whether it will be brought to other cities.
The LED-paced running track in Manila allows for a more realistic experience than ever before. With LED screens lining the track, runners can race a virtual avatar as they try to beat their previous time. The goal is to motivate runners to run faster and further by challenging them to improve their timing.
Digital avatars
The Nike Unlimited Stadium in Manila, Philippines, offers a unique experience for runners – they can race a digital avatar against another human competitor. All they have to do is place a radio frequency identification sensor on their sneakers and run around the track. The digital avatar will race alongside them, gaining size as they speed up.
The high-tech Nike running track was constructed as a kick-off event for the Lunar Epic sneaker, and it features a 200-meter track lined with LED screens. It allows 30 runners to race against themselves, using a sensor on their shoes. They can see their digital avatar advancing ahead of them.
The running track was designed by BBH SINGAPORE and BIRDMAN TOKYO. The track features a 200-metre running track lined with LED screens, and features 30 virtual avatars that compete against each other.
Nightclub feel
The new Nike led running track Manila has a night club feel. The high-tech track is designed to mimic the shape of Nike’s Lunar Epic sneaker, which is the latest in the company’s Lunar line of footwear. It was designed to simulate the sneaker’s footprint and was launched as part of the brand’s Lunar Epic launch event. The design is the result of a collaboration between Nike, BBH Singapore, and production company Birdman.
The LED-lit track in Manila is the first of its kind. It is a pop-up arena that takes up a full city block and resembles the Lunar Epic running shoe’s sole print. The track’s 200-meter track has LED screens that illuminate the path of the runners. It is large enough to host up to thirty runners at a time.
Inspired by LunarEpic shoe
The Nike LunarEpic Flyknit is a futuristic-looking running shoe that features a mid-height Flyknit upper with a new tooling system. The shoe is lightweight and features an unmatched softness. Inspired by the Magista soccer boot, it was engineered to meet key running needs, including responsive cushioning and traction.
This campaign features an innovative animated film, co-directed by Frame and Tendril, and designed by an international team of creatives. The film demonstrates the transformation of the shoe by illustrating organic shapes and structures in space. A far-off planet is pictured in the dust, with the signature of the Nike LunarEpic shoe imprinted in it.
The outsole of the Nike LunarEpic Flyknit is reminiscent of the Magista soccer boot, which has a similar low-cut design. The Flyknit outsole is soft and promotes natural foot movement, while the Flyknit upper offers supreme comfort and fluidity.
